Hi.

Hi, I’m Farheen Sayed - Founder and Director at Social Donut 101. From an early age, I was drawn to people and the art of communication. Words always felt like puzzle pieces, and I loved fitting them together to tell meaningful stories. In college, I threw myself into creative work, from writing for the university magazine to organizing events, which sparked an even deeper passion for storytelling. With the unwavering support of my family, I moved to the UK to pursue a degree in Media Studies. Living alone for the first time was both challenging and rewarding, but graduating with honors cemented my belief that I had found my calling. My career began at a leading English daily, where I learned the foundations of media and communication. Soon after, I stepped into the corporate world, gaining global exposure by working with international clients and brands like MasterCard, British Airways, and Chili’s. That experience gave me a strong understanding of how to manage high-profile campaigns and deliver impactful results. In 2017, I made another big move, this time to Dubai. There, I expanded my skills into event management while continuing to work with a wide range of global brands, adding new layers of creativity and strategy to my journey. Today, with Social Donut 101, I’ve built a boutique agency where I get to combine everything I love - creativity, strategy, and storytelling - while helping brands connect with their audiences in fresh, exciting ways.